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Bet365 Bingo New Sponsors of Emmerdale
First published by Melissa Dawn and last updated
Bet365 Bingo and Emmerdale sign contract!
This fab online bingo site has just raised its profile in the online bingo world by signing a lucrative sponsorship deal with ITV’s Emmerdale.
Bet365 bingo has signed a 2 year, 7 figure contract with the soap which is broadcast on ITV channels, online and available on mobile too. So instead of seeing current sponsor Tombola before the show begins or goes to an ad break come the 12th March 2012 Bet365 bingo will appear in its place.
Emmerdale is celebrating its 40th anniversary and business development director at ITV Jason Spencer seems to think it will be a good thing suggesting an “enduring and successful relationship” between the 2.
Bet365 bingo hasn’t ever actually sponsored any TV show so one of the most popular TV shows in Britain is a good first job! Drummond Central will be creating the sponsorship identsand with Emmerdale’s average audience viewer rating being about 7.6 million and having a 34.7% share of the audience in 2011 it will definitely get new players flocking to Bet365 bingo!
So what do Emmerdale and Bet365 bingo have in common to make them a match made in heaven? Well, the TV show is highly entertaining- for a quiet village in the Yorkshire Dales they certainly have more than their fair share of drama and scandal! Bet365bingo is also very entertaining with lots of great bingo games and jackpots. Both can be enjoyed from the comfort and convenience of your front room too and you could even enjoy online bingo and your Emmerdale daily fix at the same time.
With a 7 figure contract under their belts Bet365 bingo looks to get even better- however it already has a great sign up deal with a free £25 on offer for newbies, exciting bingo promotions and 15 different online bingo rooms to try!
Read the full official press release here!
The show was created by Kevin Laffan and was first broadcast in 1972. Emmerdale averaged 7.6 million and a 34.7% share of the audience throughout 2011, and peaked at 9.2 million viewers and a 34.7% share of the audience on 8th December 2011.