New TV Ad for Mecca Bingo!
First published by Melissa Dawn
The ad is short and sweet but gets straight to the point of highlighting the best bits of the promo and what Mecca Bingo has to offer- so mainly lots of sparkling images of the Minis.
The ad was created by Gravity London with media buying by boutique Media Communications.
Everyone's a Winner!
The new ad begins in a similar way to the Everyone’s A Winner campaign with girls driving about laughing and smiling in a pink car. However, this time it shows a billboard of minis which is the biggest prize up for grabs in the promotion. Women are bingo sites biggest target audience because online bingo is played by more female players than male which is why all things pink coloured and women laughing and enjoying themselves are usually featured in the campaigns. Of course the ad wouldn’t be complete without the starring cameos of a laptop and mobile phone- which also conveniently illustrates how bingo can be played both on your mobile phone and online as well as in the Mecca Bingo halls. This £2m campaign will be ongoing till the end of May as the chance to win 1 of 5 Mini’s will be weekly and that’s why it ends with a final screen surrounded by Minis.
A message from Mecca!
The marketing manager for Mecca Bingo, Tom Gough, said: “Following the success of our Everyone’s A Winner (EOAW) promotion earlier this year, we are predicting a great response to our Fantastic Day campaign. EOAW delivered the highest number of new customers to Mecca compared to previous promotions, and we saw huge growth in the number of customers who played using a smartphone.” With a promotion name like ‘Fantastic Day’ this ad is sure to get players flocking- and winning a Mini is lot more exciting than the usual bingo bonuses you see advertised on the TV.